top of page

RSA BRIEF 8

TOMORROW’S MENU

FP Logo.png
FP F. png.png

Josh Dance 

Semester 1 Emerging Media Project DM7926

Farming of the Future

Abstract:

​

 A marketing campaign to the next generation of farmers to promote regenerative agriculture including the use of emerging technologies.

 

Wordcount: 4620

Initial Ideas

Looking at the list of RSA briefs I was initially drawn to the AR/VR option. However, after much thought I decided that the “Tomorrow’s menu” was more appealing to me. I picked this brief because I am interested in the environment and have an interest in food production and veganism. I had some initial ideas on how to promote new relationships with food, that are more secure, regenerative and culturally appropriate. I researched about regenerative food and agriculture and found how agriculture is linked to climate change. 

​

I brainstormed several ideas using Figma and then allocated stars between 1 and 5 to select the idea which I think would have the most social and environmental impact. 

Picture 1.png

​

The idea which had the most stars was the marketing campaign on regenerative farming targeting young farmers, and those studying agriculture, as these are the farmers of the future. Hickman (2021) found in a global study that young people are more likely to care about climate change and environmental issues. I felt that a marketing campaign to promote regenerative agriculture to young farmers could have significant impact and it also ticked many of the boxes for the RSA brief.

​

I liked the idea to run a marketing campaign to raise the awareness of regenerative agriculture to young farmers. Regenerative agriculture is a massive change of mindset for many farmers, so I believed new farmers would more readily be open to change.

​

However, I felt that young farmers would be more likely to engage in regenerative farming if it also included emerging technologies.   This view was re-enforced by this AHDB research paper Understanding how to influence farmers’ decision-making behaviour: a social science literature review (2018).

​

​

Emerging technologies could enable regenerative farming to be become more competitive as opposed to traditional or industrial farming which has a reliance on agrichemical.

​

I thought about my intended audience and decided it would make sense to target young farmers who attend agricultural courses.  This led me to think about the content of agricultural courses and whether students are taught regenerative agriculture at college. Farmers tend to get their information on agricultural trends from machinery and agrichemical salesmen and are therefore subjected to biased information.

​

Personal factors, such as age, gender, experience, attitudes, and beliefs were very common determinants of behaviour. The old adage of ‘everyone is different’ is certainly true, and personal characteristics influence farmers’ attitudes and beliefs towards adopting particular behaviours. Age was a commonly mentioned factor, particularly with reference to technology adoption. (Rose, Keating, Morris. 2018:13)

​

​

Picture 1.jpg

Design Process

For this project, I have adopted the Design Thinking process as defined by Chicago Architecture Centre. It identifies the following 5 steps in the design process.

Picture 1.png

Masengarb, J., Chicago Architecture Centre (2022[online])

1. Identify the problem and understand the people you’re designing for

2. Collect information on the problem and learn how others may have solved something similar

3. Brainstorm and analyse your ideas

4. Develop a solution that you could test out and get feedback on

5. Improve your original idea

Masengarb, J., Chicago Architecture Centre (2022[online])

This process seems to fit the way I want to develop this project.  I identified the key tasks I would do for each of the stages in the design process and recorded the outcome of each stage.  This is summarized below:

​

Stage 1: Identify the problem and understand the people you’re designing for

 

On reading the RSA projects, I decided that the “Tomorrow’s menu” was more appealing to me.  I identified that the problem I wish to focus on was how to encourage more regenerative farming to protect the environment.

  

To solve this problem, I must be able to design a solution which was appealing to farmers.

 

Stage 2: Collect information on the problem and learn how others may have solved something similar

 

I decided I would research regenerative farming, emerging technologies in farming and the most effective media to promote my campaign.

 

Stage 3: Brainstorm and analyse your ideas

 

I decided I would brainstorm ideas using the Figma tool and then score each idea with between 1 and 5 stars. I would then choose the idea with the most stars. This led to me choosing to focus on the target audience of young farmers.

 

Stage 4: Develop a solution that you could test out and get feedback on 

 

I decided I would focus on TikTok and Instagram  to influence the younger generation. I also decided to create a website which would contain more information to support the campaign.

​

Stage 5: Improve your original idea

 

I would then consider feedback and further research, to improve and refine the solution.

Regenerative Agriculture Research

Regenerative agriculture refers to a combination of sustainable farming techniques to restore and boost the farmland’s ecosystem. It is a farming philosophy meant to heal the earth and regenerate natural resources, primarily soil, instead of exhausting them. 

​

Picture 1.jpg

Cover Crops

​

Current industrial farming practises are resource intensive and lead to land degradation. It is estimated that at the current depletion rate, the world has 60 harvests left. The agriculture industry also emits a significant amount of CO2 which causes climate change. (10 to 14% of total CO2 production per year comes from agriculture.) It is therefore essential that farming adopts regenerative agriculture processes to boost crop yields and restore biodiversity without causing any damage to the environment. Team Cropin (2021[online])

Picture 1.jpg

reNature (2022[online])   Carbon and water capture are an advantage of no till practices.

This is a summary of the advantages of regenerative farming made by the Regenerative Food and Farming group, RFF (2022[online]).

 

  • Potential to combat climate change

  • Carbon capture

  • Greater food security

  • Improved soil health

  • Nutrient rich food resulting in a healthier population

  • More resilient crops

  • Locally grown food reducing transport costs

  • Less imported food

  • Better animal welfare, and healthier animals

  • Biodiversity

  • Encourages wildlife

  • Flood and drought management

  • Cleaner, less polluted waterways

Picture 1.png

reNature (2022[online])   The impact of regenerative agriculture

The focus of regenerative farming now needs to be on soil health and regeneration of degraded soils.  Soil monitoring and measuring tools for soil carbon measurement, soil health and microbes in the soil are essential, and this is where emerging technologies can help.

​

Picture 1.png

(Cleantech Group Research, 2020 [online])

​

Please see my Farming of the Future website for more detail about regenerative farming practices.

 

  https://ukfuturefarming.wixsite.com/future-farming

Emerging Agricultural Technologies Research

Technologies are emerging that support regenerative agriculture practices through smart solutions. The agricultural sector is now increasing its reliance on decision support software technology (artificial intelligence), robotics, automation, soil and crop monitoring systems, and biotechnological tools for farm management. Robotics and IoT devices are increasingly used to make soil measurements, monitor the biodiversity of the soil and to perform survey and mapping of fields.

Picture 1.jpg

Smart farming focuses on capturing data and interpreting them using computing technologies to make farm operations more predictable and efficient.

Smart agriculture using IoT devices (Internet of Things) reduces costs, boosts efficiency, maximizes results, saves water and energy, and more. These devices tend to focus on weather measurements, soil temperature, moisture, nutrients, and crop conditions. They communicate via wifi, 5G or satellite and can be powered by solar power or other renewable energy sources.

Picture 1.jpg

Digitising the fields on the farm and using AI to allow farmers to aggregate farm data and farm management information

 

The Small Robot Company based in Salisbury UK are a developer of small farming robots for carrying out a variety of agricultural tasks. They have developed robots to collect Per Plant data across a field. This data is then used to build a picture of crop health for the farmer. 

Picture 1.png

Per Plant crop and weed count – farmers can see how many crop plants and weeds per field

Small Robot Company (2022[online]
 

Picture 1.png

The Small Robot Company have built a lightweight robot which doesn’t compact the soil, specifically to digitise a field, locating every single plant. This data is used for weed and pest detection, plant count, and herbicide efficacy measurements. They use an artificial intelligence AI Advice engine operating system to analyse the data produced from the field scanning robot. The AI make predictions about the crops such as when and how much fertiliser to apply or what weeds to eradicate

Picture 1.png

Precision planting using a robot. Small Robot Company (2022[online])

Picture 1.png

Autonomous mapping and monitoring robot. Small Robot Company (2022[online])

Influencing Farmers

Rose, Keating, Morris. (2018 )  indicate that the key factors in influencing farmers were:

​

  • Personal factors

  • Business factors

  • Family, peer and advisor networks

  • Feeling in control of decision-making

  • Relative advantage (incentives/rewards)

  • Market or compliance-based rewards

  • Information provision education

​​

Family, peer and advisor networks and information provision are the key factors this project could focus on initially to influence farmers.

 

Rose, Keating, Morris. (2018 )   specifies

The influence of other people on individual farmer behaviour was also very commonly noted in the reviewed papers. Studies found that the opinions of family, friends, peers, and trusted advisors were highly influential on farmer decision-making behaviour, also helping to delineate what ‘normal’ farm management looked like (social norms, derived from the theory of planned behaviour). The opinions of trusted people could affect farmer behaviour through the provision of formal or informal advice, or through the means of social pressure.Rose, Keating, Morris (2018:14 )   

Good information provision, alongside clear communication, were key factors influencing behaviour, …’

Rose, Keating, Morris. (2018:16 )   

​

Therefore, by providing good information on social media and engaging with those in agriculture colleges could lead to a change in farmers behavior

Marketing Campaign

The project is to create a marketing campaign called ‘Farming of the Future’ with the target audience of young farmers. The aim is to encourage them to learn about regenerative farming hoping that the next generation of farmers will implement these practices for the betterment of the environment and food security for the future.

​

I decided that the key items to influence young farmers was to focus on the benefits of regenerative farming and using emerging technology such as robotics, Internet of Things devices (Smart Farming) and artificial intelligence (AI).

As technology is rapidly changing, I can provide links to other websites for the latest information.

Social Media Research

With the target audience of young farmers in mind, I felt that the best way to target this demographic was through a social media campaign using emerging digital media. 

​

I reviewed which social media was most likely to influence young people.

Picture 1.png

 Wordstream (2022[online]) 

I then researched social media campaigns and found an article by Adobe Express called ‘How to create a social media campaign in 9 easy steps.’ I decided to follow the steps in this article as the basis for my campaign. 

 

Step 1) Define your social media campaign goals.

The main goal of my campaign is to bring awareness of regenerative farming to the next generation of farmers so that they can provide world food security.  I will highlight the devastating effect current industrial farming methods and intensive animal agriculture have on climate change and the environment. 

 

Step 2) Identify the social media channels you will use. 

 

According to the Khoros 2022 Social Media Guide, 67% of people aged 18 to 29 use Instagram and 39.91% of people aged 18-24 use TikTok. Therefore, I decided these were the two best social media to use to campaign towards my target audience. Additionally, in my personal experience of being in the age demographic of the target audience, I felt that Instagram and Tik Tok where the two most popular social media apps amongst my age group. 

 

On Instagram, there have been huge social media activism campaigns, most noticeably the Black Lives Matter and the MeeToo movement. These took Instagram by storm. During these social movements, it became extremely popular to post infographics on your Instagram story as a form of activism. This form of spreading information and bringing awareness about issues became extremely popular.

Picture 1.jpg

Nguyen, VOX (2020[online])   How social justice slideshows took over Instagram.

Step 3) Plan your social media campaign.

 

For the campaign on TikTok, I will create a short stop motion film that can be uploaded to TikTok to promote regenerative farming. I will also create educational TikToks, using hash tags to reach the ‘for you’ page of the target audience. 

​

For the Instagram campaign, I will set up an account for ‘Farming of the Future’. I will create some infographics for regenerative farming and agritech using Canva. To promote the infographics, I will use hashtags and follow other regenerative farming and farming accounts asking them to promote my campaigns infographics.  To create customer engagement, I will use Instagram polls and to reach my target audience I will follow young farmer Instagram accounts. 

 

I also need to obtain relevant photo images of regenerative farming for my website and campaign.

​

Step 4) Choose the metrics you want to monitor. 

 

The metrics to monitor would be the likes and shares, the number of followers and the number of users joining the group. However, of most interest to my campaign would be the engagement from young farmers to establish how many young farmers are actively engaging with the content.

 

Step 5) Create a social media content calendar.

 

This should be a roadmap of the media campaign containing :  

     

  • Deadlines for creating the content to be featured on your social networks during your campaign

  • When and where all the content will appear

 

I have limited time to create this campaign as part of my project. However, I foresee the campaign running for several years. Initially I will focus on getting the campaign up and running on social media in the next month.

​

Step 6) Design your marketing assets using free online tools.

 

I plan to create a range of campaign material to use on different social media platforms. 

 

  •  Infographics to be created on Canva, logo on Looka, poster on Figma, short film and stop motion film using Premiere Pro.

  • a website created on WIX to contain information on the benefits of regenerative farming and how to find out more information. The social media that I create could then link to this website for those who wish to gather more information.

 

Step 7) Schedule your content using social media management tools.

 

To grow a successful social media campaign, takes a lot of time and work. To be successful I would have to keep regularly posting and advertising the campaign. I could use a social media management tool such as Hootsuite which can schedule posts at specific times and dates and upload content. This tool can also track engagement which is useful.

​

Step 8) Manage your campaign.

 

To create a successful campaign, it needs to be managed. I would need to focus on engaging with ‘customers’ by liking and commenting on their posts. Instagram Live now allows moderators to be created. They can report and remove comments, and remove viewers from the stream.

In TikTok, moderators help manage the live comments and mute or block accounts if needed. Having a moderator is a good step towards having a clean, healthy live stream chat. TikTok allows creators to add up to 20 moderators.

 

Once a campaign is up and running, I could recruit volunteers to moderate the accounts, whilst maintaining the admin role myself.

​

Step 9) Analyse the results 

 

Creating and running this campaign will allow me to learn from my experience. I can evaluate what worked, what didn’t work and what I would do differently next time. My goals are inspired by an educational campaign to spread awareness of how farming can work with nature and fight climate change. There is no monetary value associated with the campaign and therefore no ROI (Return on Investment), but the success can be measured in the number of views and likes, and farming groups becoming followers of my campaign. 

Project Planning

I created a Gantt Chart in Excel to enable me to plan out the high-level tasks which I needed to complete each week. I ensured I left plenty of time in the last few weeks to work on the submission reports and for contingency. 

Screenshot 2022-12-30 at 13.05.04.png

Gannt chart to show timescales. (Produced in Excel) 

I used Trello for a detailed list of things to do.  The visual nature of the tool and that it was easy and quick to use, made it an ideal tool for me to track the lower-level tasks I need to complete.  I could also move tasks quickly between different weeks.

Screenshot 2022-12-29 at 17.33.32.png

A weekly todo list produced using Trello

Design Workings

Website Wireframing

 

I sketched out my initial view of the website design. I decided to keep to a modern simple uncluttered feel for each website page. The information on the website will be concise and useful.

​

Home 2023-01-03 at 19.45.13.png

The “Home” page will have a big picture and links to the following main pages

what2023-01-03 at 19.45.51.png

The “What” page would give an overview of the topic and again a big picture

why 2023-01-03 at 19.46.49.png

The “Why” page would give an overview of the reasons to change

Info 2023-01-03 at 19.44.22.png

The info page would give links to further useful information, including links to articles about emerging agricultural technology.

Accessibility

 

For the website I have used clear fonts which are easy to read. The text is in black on a light-coloured background. I have kept the web pages uncluttered. 

 

For my social media campaign, I have stuck to the same principles of simplicity with no clutter and clear fonts.

 

Logo

 

I brainstormed some ideas for a logo and looked at other farm logo designs to get some inspiration. The colours yellow and green were popular for farming logos as these colours signify the sun and green plants.

 

These are some examples of farm logos I looked at.

Screenshot 2022-12-12 at 17.59.50.png

I sketched my ideas for the logo design on paper, coming up with several different designs.

IMG_2335.PNG

I finally chose this design and produced it using Looka, an online logo design tool.  

Picture 1.png

I created this design because it was simple and unique, signifying that the future of plants and farming is in our hands. I also decided to use a green colour scheme to promote the ‘green’ credentials of the project.

 

 

Infographic

​

I brainstormed some ideas for a regenerative farming infographic and looked at some other designs to get ideas. I tested out the ‘free to use’ infographic creation tools Canva and Visme with a view to using them to create the infographic. Canva was my preferred choice. I then created a series of infographic posters to use on Instagram to build up a following.

​

​

Picture 1.jpg
Screenshot 2022-12-11 at 18.29.54.png
Picture 1.jpg

​

Short Film

​

 I decided to plan a short film for the project to use for an advertising campaign on TikTok.

 

I planned the content by creating a storyboard.   As this was short film, I needed to ensure that I could get the key campaign material over in a short period of time.

IMG_2334.PNG

I then wrote a script for the film using the Celtx script writing software.  I wanted this to be a film of about 3 minutes long.

Screenshot 2022-12-11 at 19.34.53.png

​

Stop Motion Film

​

I used the Stop Motion app we were shown in class to create a stop motion film suitable for TikTok and Instagram.  I added sound effects using Premier Pro. The stop motion film shows regenerative grazing of farm animals in practice and will be posted on Farming for the Future social media. 

 

I used a farm set and animals to create the scene plus plenty of fresh grass from the garden. I had bought a small tripod for my phone to eliminate handshake. The tripod was not very stable and was useless for the birds eye view. In reflection I should have got a better tripod and used a ladder to get the birds eye view. Overall though I was pleased with the film and it produced the desired effect.

Collaborations

I researched Regenerative platforms and found these campaigns

 

  • Rethink Food campaign (Nature Friendly Farming Network)

  • Regenerative Food and Farming (RFF) – Food for the Future campaign

​

I decided to engage with the Regenerative Food and Farming campaign as I was impressed with their website and dedication. I also decided to contact two agricultural colleges. I chose the Sparsholt College which is an agricultural college just outside of Winchester because this college is local to me. I also chose to contact Schumacher College, part of the Dartington Trust in Totnes, Devon as this is an agricultural college which promotes regenerative farming and it is the first college in the UK to offer a BSc and MSc course in Regenerative Food and Farming.

​

Below are the emails I sent to them.

Picture 1.png
Picture 1.png
Picture 1.png

I received the following reply from Sparsholt college, and this is something I can follow up in the new year.

Picture 1.png

Outcome

I only had a month to manage the social media marketing campaign, but in that time, I created TikToks and infographics and regularly monitored the growth of both accounts. I also created the website called Future Farming. I believe that if I continued the campaign, it would be very successful due an exceptional first month with so much interest taken and engagement from the targeted audience.  I am really encouraged by the response, considering the restricted output of the campaign. 

 

 

Overall, the main outcomes of the project are these:

 

Website 

 

I created a webpage using WiX.  The link to the webpage is

​

Home | Future Farming (ukfuturefarming.wixsite.com)

 

A screen shot of the landing page is:

Picture 1.png

WIX was used to develop the website and it provided good templates which were close to my original wireframing.

 

To obtain images for the website I used Adobe Stock. Finding the right  image to portray my message was very time consuming and I looked through many sites supplying images. I found Adobe Stock to have the best images for regenerative farming. 

 

 

TikTok 

 

I created a TikTok account to engage with the younger generation who were interested in farming, and regularly monitored the account, adding new TikToks to keep the interest.

 

Link to the TikTok account   https://vm.tiktok.com/ZMF77k7VA/

Picture 1.jpg
Picture 1.jpg

TikTok videos were limited to 3 minutes but have recently increased to 10 minutes. One of my challenges was to create a series of short TikToks about regenerative farming to get my campaign on TikTok underway. I wasn’t able in the time allowed for this project to film original content. However, I did create a short stopmotion film on regenerative grazing to show on the TikTok channel.

 

 

To create the TikToks, I used Premier Pro, to edit ‘Ted Talks’ about regenerative farming. I  re-edited the talk to make the talk shorter and more engaging for a TikTok audience, as well as adding subtitles. I also altered the video from landscape to portrait to fit the TikTok portrait format.  

 

 

One of the TikToks which I uploaded to my site about regenerative farming has been very successful. It has been viewed 18 thousand times and received 450 likes and 66 saves in less than two weeks. The TikTok account has grown to 345 followers.  The goal of the campaign was for young farmers to engage with my content and by looking through my views and likes, thousands of them did.

Picture 1.png

The Stop Motion film has been uploaded for a day and has already received 30 likes, 1000 views and 2 saves.

 

There have been many comments left on the site, both positve and negitive. I was tempted to turn off commenting as its often the people with negitive views who comment the most. I can remove a comment if it is offensive. However, allowing commenting shows engagment with the site and it drives the campaign further, allowing it to get more views and more engagement.

Instagram 

 

I created an Instagram account called ‘farmingofthefuture’.  I posted several campaign infographic posters on this account, and I used the hashtag #RegenerativeFarming, #RegenerativeAgriculture, #FarmLife among others. By posting regular interesting information about regenerative farming and supporting emerging technology I have been able to build up followers. I created four collections under the account, Reels, Polls, Future Tech and Regenerative.

Picture 1.png

This is the link to the Instagram page  Farming of the future (@farmingofthefuture) • Instagram photos and videos

 

The Instagram campaign was also a success, gaining 71 followers in just a few days. Young farming groups from my targeted audience are evident with Whimple and Broadclyst young farmers, Orleton young farmers, New Jersey young farmers, Newent young farmers and March young farmers following the account and engaging with the content, alongside other farming and regenerative agriculture accounts. 

Picture 1.jpg
Picture 1.jpg
Picture 1.jpg
Picture 1.jpg

Reflection

At the start of the semester, I did not fully understand the scope of the project and wasted a few weeks debating on which RSA brief to undertake. Once I got underway, there was a lot of work to catch up on. This resulted in the social media campaign only running for less than a month. But it has been so successful and I regret that I did not get it running earlier. My reflection on the project is that this is the sound basis for a marketing campaign which would influence the intended audience of young farmers. 

 Future Enhancements

The key next enhancements to this project would fall into three categories

 

Platforms

 

I would establish marketing material on all social media platforms to attract the widest possible audience.   This would enable the platform to reach more established farmers.

 

 

Content

 

I would add more content to display on social media, but content, which was aimed at the specific platform, e.g., short films for TikTok, longer films for YouTube, infographics for Instagram. To keep the momentum of the campaign going I need to add content regularly. I could also further develop the website with more information.

 

Collaboration

 

I would further collaborate with the colleges to produce campaign material. They showed the most interest in this campaign and they are training the farmers of the future.

 

Based on my film production skills, I would focus on producing engaging films for TikTok and YouTube, incorporating motion graphics. I would also plan to make the advertising short film ‘Farmers for the Future’. I would use Crowdfunding to raise the budget for this which I estimate to be about £5K. I could raise awareness of the crowdfunding campaign target on TikTok and Instagram.

Conclusion

This project explored how to develop a marketing campaign to encourage regenerative farming to a young generation of future farmers. The key elements were to focus on research into regenerative farming practises and supporting emerging technologies which could be used to enhance regenerative techniques. The social media research has allowed me to understand the best media channels to influence the target audience.

 

The project created a range of campaign material, such as a logo, infographics and several short films, which could be used on different social media platforms.  These formed a basis of a marketing campaign which could be further enhanced through further research and development and time. 

 

The project has given me insight into regenerative farming and its importance for our future, and how farming practises need to change. I have also gained valuable experience in how to create, design and run a successful social media campaign on several different platforms. I have been very encouraged by the results of this campaign and it has been very successful with lots of engagement from my target audience. 

References

Carson,P.,Walker,A., Nature Friendly Farming Network NFFN (2022) Rethink Food – A Plan for Action

Available at: nffn_report_final.pdf     [Accessed 26 November 2022]

 

Cropin, (2021)  Regenerative Agriculture : From Principles to Common Practices 

Available at: Regenerative Agriculture:  From Principles to Common Practices (cropin.com)

[Accessed 20 November 2022]

 

Cropin,(2021) How does Regenerative Agriculture Curb Climate Change

Available at: How Does Regenerative Agriculture Curb Climate Change (cropin.com)

[Accessed 20 November 2022]

 

Dhiman, G., (2021) 18 Emerging Agricultural Technologies : The Future of AgriTech   Available at: https://businessexceed.com/emerging-agriculture-technologies   [Accessed 26 November 2022]

​

Ellen Macarthur Foundation (2022) Regenerative Food Production 

Available at:  Regenerative food production (ellenmacarthurfoundation.org)

[Accessed 15 October 2022]

​

Hickman,C., (2021) Climate anxiety in children and young people and their beliefs about government responses to climate change: a global survey

Available at: Climate anxiety in children and young people and their beliefs about government responses to climate change: a global survey — the University of Bath's research portal

[Accessed 15 October 2022]

​

Jeffries, N.,(2019) Regenerative Agriculture: How it works on the ground 

Available at: Regenerative agriculture: how it works on the ground | by Nick Jeffries | Circulate | Medium  

[Accessed 15 October 2022]

​

Khoros,. (2022) The 2022 Social Media Demographics Guide  

Available at: https://khoros.com/resources/social-media-demographics-guide

[Accessed 20 November 2022]

​

Lenkert,E.,(2021) Adobe Express : How to create a social media campaign in 9 easy steps

Available at https://www.adobe.com/express/learn/blog/social-media-campaign   

[Accessed 20 November 2022]

 

Masengarb, J., Chicago Architecture Centre (2022) Design Thinking and CAC  

Available at: https://www.architecture.org/news/innovation-in-architecture/design-thinking-and-caf/

[Accessed 20 November 2022]

 

Masterclass (2021) How to make your own stop motion animation

Available at: How to Make Your Own Stop Motion Animation - 2022 - MasterClass

[Accessed 23 December 2022]

 

Nesta (2022) Precision Agriculture 

Available at Precision Agriculture | Nesta

[Accessed 26 November 2022)

 

Nguyen, T., VOX (2020) How social justice slideshows took over Instagram 

 Available at https://www.vox.com/the-goods/21359098/social-justice-slideshows-instagram-activism

[Accessed 20 November 2022]

 

reNature (2022) What is Regenerative Agriculture ?     

Available at: What is Regenerative Agriculture? - reNature    [Accessed 28 October 2022]

​

RFF (2022) Regenerative Agriculture. What it is, how it works and why it is so important. Available at:  Regenerative Food and Farming 2022 [Accessed 28 October 2022]

​

Rose, D. C., Keating, C., Morris, C. (2018). Understanding how to influence farmers’ decision-making behaviour: a social science literature review, report for the Agriculture and Horticulture Development Board, supported by UEA Consulting Ltd                                

Available at:  FarmersDecisionMaking_2018_09_18.pdf (windows.net)

[Accessed 28 November 2022

​

Small Robot Company (2022) Per Plant Intelligence 

Available at : Small Robot Company

[Accessed 26 November 2022

 

Sworder, C., Cleantech Group (2020) Regenerative Agriculture Technology and Innovation – Part 2 

Available at:  Regenerative Agriculture Technology and Innovation – Part 2 | Cleantech Group

[Accessed 26 November 2022]

 

Wordstream by LocalIQ (2022) Social Media Marketing for Businesses

[Accessed 20 November 2022]

bottom of page